How to Create a DVD without Spending a Dime

Some people mistakenly believe nobody will be interested in a DVD information product they could create because they have no credibility.  This is ridiculous.  It is a limiting belief that could prevent you from achieving the success and wealth you deserve.

You don’t have to be a world-renowned expert to create a profitable DVD product.  If you take a minute to think about it rationally, you’ll soon realize that even those who are considered “experts” today were not experts when they started.  The fact is that you only have to know more about the subject matter than the person buying the DVD and if you have developed some skill either through a job or through a hobby then you are in fact an expert whether you realize it or not.

Once you get over the initial hurdle of thinking you have no credibility, it’s easy to build momentum which will increase your credibility…and your sales too!  Testimonials are paramount.  You can say whatever you want about your product but there will always be skepticisim because you will be seen as having the ulterior motive to sell your product which is only natural.  On the other hand, it’s difficult to argue with the honest opinion of someone who has used your product and found it be beneficial.

One key is to get specific testimonials.  Let’s say you have a DVD information product on how to build birdhouses.  A testimonial that says:  “This DVD was great.” is better than nothing but practically useless because it doesn’t convey any benefits.  A much better testimonial would be someting like:  “After watching this DVD, I was able to build a beautiful bird house in one afternoon.  The detailed instructions made it so simple anybody could do it.  We love sipping tea on our back porch and watching the birds.  Our birdhouse will provide years of enjoyment.”  Can you see the enormous difference?  It should be obvious.

To take it a step further, you should use the full name, city & state in the testimonial.  A testimonial from Robert Smith in Knoxville, TN is much more credible than a testimonials from somebody named R. Smith or worse yet R.S.  Robert Smith from Knoxville, TN is a real person. Who the heck is R.S.?  Also try to get a photo of Robert Smith maybe even standing next to his birdhouse.  Combining the words with a full name and a photo creates a powerful testimonial that will go a long way towards creating credibility for your product.