How to Create a DVD without Spending a Dime

Have you ever considered using DVDs as a lead-generator? If you haven’t, there are several reasons you might want to at least test using DVDs as a lead generator. One reason is that you’ll stand out from the crowd…especially online. While others are giving away free reports, you’ll be giving away a physical DVD. Another great reason is that the DVD will introduce potential customers to your products and if the DVD a great product (which it should be), then they’ll be more likely to buy from you in the future.

I offer a DVD for only the shipping and handling fee. To each his or her own, but I consider it a terrible idea to cover the shipping & handling yourself. In my opinion, it’s a much better idea to charge a nominal shipping & handling fee. If you don’t, you might go broke paying to ship a DVD to a bunch of freeloaders who will never buy anything. Yes you want to get your quality DVD information product into as many hands as possible but you want to build a list of buyers not a list of freeloaders.

Charging a nominal fee for shipping & handling is a good way to separate the buyers from the freeloaders. It also gets people in the habit of paying for the information you provide. And if it’s good, useful information they are likely to buy more and at higher prices. Smart marketers use this strategy with other media like television. The “Video Professor” sells information products that teach you how to use computer programs. He sends you a free one (you’ll pay $4.95 shipping & handling) and it’s so good that most people order more. He’s making a fortune giving away DVDs as a lead generator.

Don’t forget that the main point of this exercise is that you’re building a list of people who have raised their hands and indicated enough interest in the topic of your DVD that they’ve parted with their hard-earned money to get it. This makes them great prospects. If all you do is build this list and make offers to them, that could be enough to build a sold six or even seven figure business. Test offers and send an offer to the list every month or so. You’ll probably love the results.

Another potentially profitable strategy is to offer an immediate upsell. Perhaps you have a three volume DVD set on home schooling or another topic. You could give away volume one and then immediately offer the entire three volume set as a discounted price…but only if it’s purchased now. Perhaps the normal price is $97 and the discounted price is $67. You’ll have to test offers and prices to see what works best but there are enormous profits to be made when you find the “sweet” spot.

For a practical example of this, check out CyberCa$hology.